A REBIRTH AT 50
In the early 70s, the world was changing, counter-culture was celebrated, perfume became more accessible. A breath of fresh air swept over France and into perfumery. Traditional formality made way for youthful energy, while outdated bourgeois ideas were overthrown by young students hungering for freedom.
Eau Noble embraces these two mindsets. The name itself showcases a prestigious heritage while the unisex fragrance heralds a bright future. A bold legacy.
A PERFUME THAT REMAINS RELEVANT TODAY AND YESTERDAY
In 1972, with the liberation of traditional values, attitudes changed and women borrowed Eau Noble from men, making it a fragrance to share freely between genders. Fifty years later, the perfumer Rodrigo Flores-Roux, who has a close relationship to Le Galion, has designed a purer olfactory composition emphasising a woody, abstract dominant accord, with energising green notes and a subtle gourmet touch.
In 2022, Eau Noble is back, as contemporary and mixed as ever.
A BOTTLE REINVENTED BY PIERRE DINAND
Pierre Dinand, the designer of some of the finest bottles in perfumery, was called on by Nicolas Chabot, president of Le Galion, to reimagine the lines of the new Eau Noble. They then discovered that it was Pierre Dinand who had created the 1972 edition bottle for Paul Vacher! Touched, they decided to renew a collaboration that had begun 50 years earlier.
The new design is modern, refined and sleek, and remains true to the House’s iconic faceted glass, a signature since 1930.
HEAD NOTES: rhubarb, reseda, blood orange, mastic
HEART NOTES: Indian ginger, sandalwood, Egyptian geranium, pine needles
BASE NOTES: Atlas cedarwood, patchouli, cypress, labdanum
Perfumer: Rodrigo Flores-Roux (Givaudan)
“When revisiting Eau Noble, I wanted to capture the energy and burst of life that really define the early 70s. The surge of intense, modern woody notes echoes movement, a drive forwards. To accentuate these notes, I tried to create an electric, fluorescent ‘Technicolor’ strawberry and rhubarb accord. Patchouli, cedarwood and cypress offer depth and elegance, while the mastic resin, pine and labdanum adequately evoke the sensuality of the time.”
Eau de Parfum – Natural Spray – 100ml